Hi, I’m Matt Godfrey, founder of NO MAP FOR THIS.

Here’s the thing: the world doesn’t slow down for anyone—and your organisation can’t afford to either. When uncertainty, tension, and complexity feel overwhelming, most people default to what’s familiar. But familiar doesn’t fix the problem. That’s where I come in.

I’m an independent strategist who works best where the road ends—in situations where the stakes are high, the challenges are tangled, and the map simply doesn’t exist. My job? To transform the chaos into a clear, actionable story that moves everyone forward with confidence and momentum.

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Why This Matters

When you’re stuck in the weeds of complexity, it’s easy to lose sight of what really matters. That’s why my work focuses on three things:

Cutting through the noise: I help you identify the patterns and decisions that drive results, so you can stop spinning your wheels on what doesn’t matter.

Creating clarity and momentum: By translating tension into strategy, I give your team the tools they need to align on the big picture and act with purpose every day.

Making uncertainty safe: Complexity isn’t something to fear—it’s an opportunity. I help you embrace it and turn it into a competitive edge.

This isn’t about quick fixes or best practices that don’t yet exist. It’s about building the adaptive capacity to thrive—even when the pace of change is relentless.

What Makes Me Different

I’m not here to offer more of the same. I don’t pitch oversized projects or recycle what worked last year. Instead, I’ll:

• Bring fresh eyes and deep insight to problems others can’t solve.

• Help your organisation stop wasting mental energy on cause-and-effect thinking where it doesn’t apply.

• Equip your team with a nimble, future-focused story that connects today’s challenges to tomorrow’s opportunities.

Who I Work With

This isn’t for everyone—and that’s by design. My work is for leaders who:

• Feel like their organisation is stuck in a holding pattern, chasing change instead of driving it.

• Know they’re “off the map” and need a trusted partner to navigate new terrain.

• Are ready to stop trying to figure everything out alone and start making decisive progress.

If your idea of progress is doing more of the same but faster, I’m not your guy. But if you’re ready to think differently and act decisively, we might just make something extraordinary happen.

What’s Next?

Every project I take on is personal—I don’t work with many clients at once, because I’m all in for the ones I choose. If you think that might be you, let’s start the conversation.